Bowtie Media · Digital Growth Proposal
Weddings of Hawaii
A More Connected Path From Discovery to ‘I Do’
Prepared for Lauren Carson and the Weddings of Hawaii team.
October 2026
90-Day Digital Growth Pilot
$3,750 per month · Three months · $11,250 total
Confidential proposal prepared for Weddings of Hawaii. Final scope, responsibilities, pricing, and terms are subject to a signed agreement.
Prepared for Lauren Carson and the Weddings of Hawaii team
Weddings of Hawaii
A More Connected Path From Discovery to ‘I Do’
Weddings of Hawaii has spent decades making destination ceremonies feel simple, personal, and memorable. The next opportunity is to bring that same clarity and consistency to the company’s digital presence.
This proposal outlines how Bowtie Media can help strengthen the brand, create a sustainable content and marketing system, generate demand during priority seasons, and connect more of the customer journey—from initial discovery through inquiry and follow-up.
Bowtie Media · October 2026 · Pricing and availability are valid for 30 days from the proposal date.
01
What We Heard
- Weddings of Hawaii has a strong reputation, a longstanding local presence, and a packaged model that makes destination ceremonies easier to plan.
- The business is effective at converting qualified inquiries, making consistent lead generation an important opportunity.
- Marketing and social media have been handled internally alongside other responsibilities rather than through a dedicated growth function.
- The company has valuable content, reviews, customer stories, local expertise, and vendor relationships that can be used more strategically.
- The immediate need is not simply more posting. It is a practical growth plan connecting content, advertising, lead response, and measurement.
Our recommendation is designed to add structure and momentum without losing the personal, family-operated character that has made Weddings of Hawaii successful.
02
The Strategic Opportunity
Weddings of Hawaii has spent decades making destination ceremonies feel simple, personal, and memorable. The next opportunity is to bring that same clarity and consistency to the company’s digital presence.
This proposal outlines how Bowtie Media can help strengthen the brand, create a sustainable content and marketing system, generate demand during priority seasons, and connect more of the customer journey—from initial discovery through inquiry and follow-up.
03
Digital Growth Strategy, Not Just Social Media
Bowtie Media is a boutique digital growth strategy agency. We help established organizations connect brand positioning, content, social media, advertising, customer journeys, and performance measurement into a practical system for growth.
Social media may be one of the most visible parts of the work, but it does not operate in isolation. Our role is to understand what the business needs, identify where marketing can create the greatest impact, and coordinate the channels and activities that move the right people from awareness to inquiry.
04
Experience That Informs the Strategy
Our perspective has been shaped by work across hospitality, experiences, events, premium consumer brands, home and lifestyle, real estate, service businesses, retail, education, wellness, and mission-driven organizations.
That cross-industry experience allows us to bring relevant ideas to Weddings of Hawaii without applying a generic formula. We understand the importance of visual storytelling, trust, seasonal demand, premium presentation, customer service, and high-consideration decisions—and use those insights to build a strategy around the client’s actual business model.
- Hospitality & Experiences
- Events & Celebrations
- Luxury, Home & Lifestyle
- Professional & Home Services
- Real Estate
- Retail & Consumer Brands
- Education & Community
- Health & Wellness
05
How We Support Growth
Digital Growth Strategy
Audience priorities, positioning, customer journeys, seasonal opportunities, channel planning, and practical growth roadmaps.
Brand Positioning & Messaging
Clarifying what makes an established business distinctive and communicating that value consistently.
Content Strategy & Creative Direction
Developing sustainable content themes, campaigns, calendars, short-form video concepts, and creative systems.
Organic Social Media
Planning, publishing, community engagement, channel optimization, and ongoing improvement.
Paid Media & Demand Generation
Building and managing campaigns designed to support qualified traffic, inquiries, and priority offerings.
Measurement & Optimization
Connecting marketing activity to meaningful indicators such as inquiries, lead quality, seasonal demand, and booking signals.
Weddings of Hawaii operates at the intersection of hospitality, travel, events, lifestyle, and a deeply personal purchasing decision. Our cross-industry experience helps us understand each of those dimensions while keeping the strategy grounded in the company’s distinct model: intimate packaged ceremonies, an experienced local team, a trusted reputation, and a streamlined path from inquiry to celebration.
06
90-Day Digital Growth Pilot
Recommended Starting Point
$3,750 per month for three months
$11,250 total pilot investment
- No separate onboarding fee
- Paid-media spend is separate and paid directly by Weddings of Hawaii
- The pilot does not automatically renew
- Near the end of the 90 days, both teams will review performance and determine whether to continue, expand, or conclude the engagement
Because this would be Weddings of Hawaii’s first outsourced marketing partnership, we recommend beginning with a focused 90-day engagement. This gives both teams time to establish an effective working rhythm, improve the foundation, activate a priority campaign, and assess the best path forward using actual performance and operational needs.
What the pilot includes
- Digital marketing and channel assessment
- Audience, positioning, and customer-journey review
- 90-day growth roadmap
- Monthly content strategy and calendar
- 10–12 organic social posts per month
- Up to three short-form videos per month produced from approved and available assets
- Copywriting, publishing, and channel optimization
- Management of one primary paid-advertising platform
- Strategic review of a secondary advertising platform
- One focused seasonal or package campaign
- Winter demand and the Gardenia package considered as initial campaign opportunities
- Recommendations for lead tracking, HubSpot use, and response workflows
- Social and advertising response playbook
- Routine community management during standard business days
- Monthly performance review with prioritized recommendations
- Final pilot findings and recommended next-phase plan
Final channel selection and campaign priorities will be confirmed during kickoff based on access, historical performance, available creative assets, and the Weddings of Hawaii team’s immediate business priorities.
Weddings of Hawaii remains responsible for booking conversations, detailed customer-service matters, pricing questions, availability, contracts, and sales follow-up.
07
The First 90 Days
Days 1–30
1. Foundation
- Account, channel, and access review
- Brand, audience, competitor, and customer-journey assessment
- Measurement and lead-tracking review
- Content and campaign planning
- Workflow, approval, and response-process setup
Days 31–60
2. Activation
- Begin consistent publishing
- Launch the priority paid campaign
- Test messaging, creative, audiences, and offers
- Improve the connection between marketing activity and inquiry follow-up
Days 61–90
3. Optimization
- Refine content and campaigns using performance signals
- Identify effective themes, audiences, and conversion opportunities
- Document findings and learnings
- Present recommendations and options for the next phase
08
What the Investment Brings Together
- Senior marketing strategy
- Social media planning and management
- Copywriting and creative direction
- Short-form content development
- Paid campaign management
- Reporting and optimization
- Lead-response and workflow recommendations
The value is not simply the number of posts delivered. It is the coordination of strategy, execution, advertising, customer response, and measurement around the same business priorities.
09
Where We Can Grow From Here
These are indicative next-phase options. None of them is a commitment required today.
Next-phase option
Brand Consistency
$3,250 / month
For maintaining a professional and consistent organic presence with strategic planning, content management, publishing, and reporting.
Media spend separate
Most likely next step following a successful pilot
Growth & Demand
Starting at $5,250 / month
For ongoing organic content, short-form creative, paid campaign management, lead-generation support, and deeper optimization.
Media spend separate
Next-phase option
Full-Funnel Partnership
Starting at $8,500 / month
For a broader growth partnership involving multiple campaigns, expanded content production, deeper funnel strategy, conversion support, and more extensive reporting.
Media spend separate
Future scope and pricing will be confirmed based on pilot findings, channel requirements, internal capacity, creative-production needs, community-management requirements, and paid-media goals.
10
Optional add-ons
Optional services are not included in the pilot investment. Any additions will be confirmed in the final scope and service agreement.
- On-island content session
- $1,500 per half day; frequency subject to agreed scope.
- Pinterest launch and management
- $1,250 one-time setup + $750 per month.
- HubSpot tracking setup
- $2,500 one time.
- Landing page
- From $2,500. Custom quote; final scope and price subject to approval.
- Additional short-form video
- $250 each.
- Additional island production
- Custom quote. Excluded from totals.
11
A Collaborative Partnership
Bowtie Media will
- Lead strategy, planning, execution, optimization, and reporting within the selected scope
- Maintain agreed content and campaign calendars
- Provide clear review and approval windows
- Surface recommendations and performance insights
- Protect the brand’s established voice and reputation
Weddings of Hawaii will
- Provide timely access to accounts, analytics, approved assets, and relevant business information
- Designate a primary point of contact
- Review and approve content within the agreed timeline
- Provide accurate information about packages, policies, availability, and promotions
- Handle booking conversations and customer matters requiring internal authority
The final agreement will define exact platforms, production limits, approval timelines, revision limits, response responsibilities, media-spend parameters, account ownership, and cancellation terms.
12
Terms, Assumptions and Proposal Status
Pricing and availability are valid for 30 days from the proposal date.
Paid-media budgets, travel, professional photography or videography shoots, talent, location fees, printing, and third-party software are not included unless specifically stated.
This proposal presents the recommended scope and investment for discussion. It is not a contract and does not create a financial commitment. Final services, responsibilities, timing, payment terms, and legal terms will be documented in a separate service agreement signed by both parties.
Paid-media spend is always separate and paid directly by Weddings of Hawaii.
13
Next Steps
If the proposed direction feels aligned, the next step is to confirm the recommended scope, timing, and investment with Bowtie Media.
Weddings of Hawaii may reply with questions, request adjustments, or indicate that the team would like to proceed. Bowtie Media will then prepare a final service agreement reflecting the approved scope and terms for electronic signature.
To proceed, reply directly to the email that included this proposal or contact Bowtie Media using the information below.
Ready to move forward?
Reply to the email accompanying this proposal with your approval, questions, or requested adjustments. Bowtie Media will prepare the final service agreement and coordinate the kickoff process.